A Product Mix & Match campaign is a promotional strategy where customers can create their own product bundles from a selection of items and receive discounts. This campaign encourages customers to mix different items from a selection. Then it rewards them with a price reduction.
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Create Campaign
To create a “Product Mix & Match” campaign, follow these steps.
- From your WordPress Dashboard, go to WowRevenue -> Campaigns -> click on the “Create Campaign” button.
- From the pop-up page, choose “Product Mix & Match” -> click on the “Create The Campaign” button.
Edit Behavior Settings
Campaign Name: Create a unique campaign name for easy identification. This helps manage multiple campaigns.
Short Code: Use shortcodes to place your product mix & match campaign in a specific position or with third-party solutions.
Campaign Placement: Select where to show the campaign. There are four options:
- On The Product Page: When customers view the product, it triggers and shows offers for other items.
- In the Cart: When customers add the product to the cart, it triggers and displays discounts on the cart.
- At Checkout: When customers reach the checkout page with the product, it activates and displays offers on other items.
- On The Thank You Page: Buying a product triggers and displays a discount on the Thank You page.
Display Style: Choose how to display your bundle offer with these three options:
In-Page: The bundle discount offer will be displayed directly on the desired page.
- Select an in-page position from the dropdown menu (10 options available).
- Note: The in-page position option is not available for campaigns on checkout or thank you pages.
Pop-Up: The offer will appear as a pop-up on the desired page.
- Choose a pop-up animation from eight options.
- Enable the immediate trigger to appear as soon as the page loads.
- Or set a delay in seconds for it to appear later.
Floating: The offer will stay floated on the desired page.
- Pick a floating position from four options.
- Enable the immediate trigger to appear as soon as the page loads.
- Or set a delay in seconds.
Campaign Trigger Product
In this section, select the products that will be available for the shoppers to choose from and create their own bundle.
Click on the “Select an option” field and choose products to mix & match. You have three options:
All products: It’s uncommon to use all products for a Mix & Match campaign. But this option is available. You can also exclude certain products.
Specific product: Search and select the products you want to offer to your customers to mix and match.
Specific category: Select specific categories to make all products within those categories available for mix and match. You can also exclude certain products from the selected categories.
Enable Required Product: Toggle this on to ensure customers must purchase the required products along with their selected ones. This option is available only when specific products are chosen.
Add Required: Select the product(s) you want to make mandatory so customers must include them with their desired items.
Initial Selected Products: This option is available only when specific products are chosen. Select one of the following options:
- All products are selected: This option ensures that all available products for mixing and matching, along with the required one, are initially selected. It encourages shoppers to consider purchasing all the products.
- No product is selected (except the required products
Offer Discounts Based on the Purchase Count.
In this section, you can set discounts based on how many items your customers buy. For example, if customers buy any two products, they receive a certain discount. But, if they purchase three items, they can enjoy a larger discount than when buying two.
You can create 3, 4, or more variations to offer greater savings for larger orders. Follow these steps to define the quantity and the associated discount:
- Click on the “Min Qty” field and set the minimum number of items that must be purchased for a specific discount.
- Enter the discount amount you wish to offer for the selected quantity of items.
- Select the type of discount from the dropdown menu. There are two discount types.
- Percentage Discount: Offer the product at a reduced price by a certain percentage of the original price.
- Fixed Discount: Cut a specific amount from the product’s original price.
- Click the “+ Add New Offer Product” button to add different quantities and discounts
- Click on the “Tags” field to add a label, like “Most Popular,” to any entry.
- Use the trash bin icon to delete the entry if needed.
- You can drag and drop to reorder easily.
To set up Front-end Campaign Title, Campaign Time Schedule Settings, and Additional Settings, click here.
To learn about Countdown Timer, Animated Add to Cart, and Free Shipping features, click here.
For Typography, Color, and Spacing, click here.