Offering bulk discounts is a proven strategy to increase conversion rates and boost sales. But unfortunately, WooCommerce doesn’t offer this feature by default. So we need to use a plugin to enable this feature on our store. But the question is which plugin to choose, while there are various options.
Don’t worry, in this blog post, we will compare two of the most impressive plugins, WowRevenue and Discount Rules, as both of these plugins offer bulk discount features.
Quick Summary
This guide compares two bulk discount plugins for WooCommerce: WowRevenue and Discount Rules. If you want advanced customization, conversion-focused features, and in-depth analytics, this section helps you choose quickly.
Tools Compared
- WowRevenue (All-in-one WooCommerce upsell & discount plugin)
- Discount Rules for WooCommerce (Popular discount rules plugin)
WowRevenue Key Features
- Bulk, quantity, bundle, mix & match, and buy X get Y discounts
- Conversion boosters: countdown timer, direct checkout, etc
- Full customization of discount tier tables and campaign visuals
- Placement options: product, cart, checkout, thank you, popup, floating bar
- In-depth analytics: impressions, conversions, sales tracking
- Handles variable products at the variation level
- Free plan includes the Bulk Discount Campaign
- Pro unlocks all campaigns
Discount Rules Key Features
- Product, cart, storewide, and role-based discounts
- Buy X, get Y, and free shipping options
- Role-based discount support
- Simple UI for creating rules quickly
- Basic reporting (no detailed analytics dashboard)
- Free version available, but discounts show only in the cart (not on product pages)
- Limited customisation (badge colour only)
- Pro plan is required for advanced options
Final Verdict
Is WowRevenue a better alternative to Discount Rules? Yes, for most WooCommerce stores.
- WowRevenue wins with advanced bulk discount campaigns, deep customization, FOMO features, multiple placements, and analytics, all available in its free version.
- Discount Rules is better if you only need simple discounts or role-based pricing, but it lacks conversion-focused features and detailed reporting.
WowRevenue Overview
As you may already know, WowRevenue is the new and most promising plugin that offers the largest number of upselling discount campaigns. From product bundle discount to bulk discount, WowRevenue has all the solutions for your upselling and cross-selling strategies.
Although there were so many upselling plugins, we saw a significant gap and developed the WowRevenue plugin. The main usp of this plugin is campaign customization freedom. While most of the discount/upselling plugins focused on the complex conditions, WowRevenue also offers the most important thing, which is how potential buyers will see the offers.
- Dynamic Discount
- Product Bundles
- Mix and Match Product Bundles
- Frequently Bought Together
- Buy X Get Y
- Bulk/Quantity Discount
- Double Order Plus
- Spending Goal
- Stock Scarcity
- Countdown Timer
- Free Shipping
- Next Order Coupon
Discount Rules for WooCommerce Overview
Discount Rules for WooCommerce is the most popular plugin, with over 100,000 active users. It helps to create dynamic discount rules and offer attractive offers for potential buyers. With its simple user interface, anyone can create discount offers effortlessly.
Besides discount rules, it allows you to make slight adjustments to the campaign visual. Moreover, you can set a usage limit and make the offers available for a limited time only with start & end dates. It offers the following discount rules for WooCommerce stores.
- Product Specific Discounts
- Storewide Discounts
- Cart Discounts
- Free Shipping
- Bundle Discount
- Buy X Get X
- Buy X Get Y
- User Role-Based Discount
- Next Order Discount
What Makes an Ideal Bulk Discount Plugin?
Bulk discount refers to offering an attractive discount for ordering a larger amount of products. It makes the customers happy and boosts the order value of your store. But an ideal bulk discount plugin should offer more than only applying a discount for bulk purchases. So while considering a plugin, you should keep the following key factors in mind.
Advanced Discount Rules
An ideal bulk discount plugin must have the option to create multiple discount tiers based on quantities. For example, Buy 3 to get 5% OFF, Buy 5 to get 10% OFF, Buy 7 to get 15% OFF.
Moreover, we should be able to offer the discount for all products, specific products, and
products from specific categories. And of course, there should be a way to customize the visual to align with our branding.
Easy Setup and Rule Management
Advanced logic doesn’t always need to be complex. An ideal plugin should have an easy-to-understand UI and UX. So that we can get started quickly and effortlessly manage the discount rules.
Conversion Focused
Only offering discounts would not be enough to convince the customers; we also need some conversion-focused features, such as being able to add a conversion-focused heading and highlight a discount tier with a background color. On top of that, it would be great if we could also add a countdown timer and direct checkout options.
Analytics and Reporting
Running marketing campaigns without proper reporting is like swimming in the ocean. No matter how hard you try, you will not succeed. So an ideal bulk discount plugin must have detailed analytics with proper reporting. So that we can monitor and adjust the campaigns accordingly to get better results.
Comparison Between WowRevenue and the Discount Rules for WooCommerce
Now that you have a basic idea of both of the plugins, it’s time to start an in-depth comparison. However, instead of the traditional approach, we have prepared a few questions that you might have compared on that basis.
Which One Plugin Provides the Bulk Discount Campaign in the Free Version?
WowRevenue
Unlike other freemium plugins, WowRevenue offers most of its discount campaigns, including the Bulk Discount, in the free version. It allows you to create up to 5 campaigns for free. So with WowRevenue, you can make bulk discounts for free and explore the performance from its detailed analytics. Later, you can decide whether you want to get the pro version.
Discount Rule for WooCommerce
It also allows you to try the bulk discount rule campaign with the free version. However, the discount campaign will not be visible on the product pages. Users can get the discount once they add the required number of products to the cart. So we can’t measure the actual performance of the bulk discount by only using the free version of the Discount Rule.
🏆 Winner: Based on this basis, WowRevenue is the obvious winner without any doubt.
Does the plugin support both percentage and fixed-amount bulk discounts?
WowRevenue
Yes, WowRevenue has both percentage and fixed amount types for offering bulk discounts. Besides the two, it also allows you to add a fixed unit price for greater precision.
Discount Rules
Yes, the Discount Rules plugin also has both of the discount types, percentage and fixed amount, for the bulk discount campaign.
🏆 Winner: It’s a draw, as both of the plugins fulfil the requirements.
Can I apply bulk discounts only to specific products or categories?
WowRevenue
Yes, WowRevenue allows you to create bulk discounts for specific products, all products, or products from specific categories. And, if you select the all products option, you can also exclude some products.
Discount Rules
Yes, the discount rules also allow setting discounts for all products, product categories, and specific products. However, it doesn’t allow us to exclude products while offering discounts for all products.
🏆 Winner: So the winner is WowRevenue based on this criteria.
Can I set different bulk discount rules for different user roles?
WowRevnue
No, WowRevenue doesn’t have the functionality to offer a discount based on user roles. As it is built especially for targeting retail customers, we didn’t include the user role option.
Discount Rules
Yes, the Discount Rules plugin allows you to set a bulk discount based on user roles. But it doesn’t have the feature to create and manage user roles. So if you need to use an additional plugin to create additional user roles, such as Wholesale Users, VIP Users, and so on.
🏆 Winner: Based on this requirement, the winner is Discount Rules.
How does it handle variable products (different sizes, colours, etc.) in bulk discount rules?
WowRevenue
WowRevenue efficiently handles the variable products by letting you offer discounts based on the variations. While selecting a variable product, you will get the option to select specific variations or all at once, and add discounts accordingly. The customers can effortlessly choose the product variations and place bulk orders.
Discount Rules
The Discount Rules allow setting discounts for all variations of a product. However, I couldn’t find any option to charge for individual variations. However, they have a product filter to set a discount based on attributes, like you can set bulk discounts for all small-sized products at once.
🏆 Winner: WowRevenue wins the battle based on these requirements.
Can I customise discount messages (like “Buy 3 and save 15%”) to encourage upsells?
WowRevenue
Yes, WowRevenue automatically adds this kind of message for all bulk discount tiers. You can customise the appearance of the texts. And you can also add a custom subheading above the discount tiers to encourage bulk purchases.
Discount Rules
On the other hand, the discount rules have only a basic text addition option. However, I don’t know why the text appears at the end of the discount tiers.
🏆 Winner: WowRevenue wins this battle as it has better functionality.
Does the plugin provide reports or analytics to track sales from bulk discounts?
WowRevenue
Yes, WowRevenue has an in-depth analytical dashboard that shows impressions, total orders, conversion rates, and more. You can explore campaign performance at once or filter with the bulk discount campaign. Moreover, you can also filter the analytics using specific dates.
Discount Rules
You can also monitor the bulk discount campaign performance with the Discount Rules plugin. However, it has a basic reporting system that can be filtered by dates and discount campaigns.
🏆 Winner: WowRevenue is the winner as it offers a better analytical dashboard.
Can I customise the Discount Tier Table?
WowRevenue
Yes, WowRevenue has a full customisation option for all of its discount campaigns. You can customise each of the elements of the bulk discount campaign to make it attractive and align with your branding. And the fun part is you can also see the changes side by side while making changes.
Discount Rules
No, the Discount Rules don’t offer customisation options. You can only change the colour of the badge text. I didn’t find anything else while exploring the demo.
Are there any conversion-focused features to create FOMO?
WowRevenue
Yes, WowRevenue has multiple functionalities to increase the conversion rates of the bulk discount campaign. First of all, you can highlight specific discount tiers with a popular tag and a different background colour.
Moreover, you can offer Free Shipping and animate the add to cart to grab the buyer’s attention. Furthermore, you can add a countdown timer to create FOMO. But the best part is you can skip the add to cart page and directly send shoppers to the checkout page to increase the conversion rates. And of course, you can schedule the campaign with start and end dates.
Discount Rules
No, the Discount Rules don’t offer any additional features to increase the conversion rate.
🏆 Winner: WowRevenue is the clear winner without any competition based on this criterion.
Are there placement variations for displaying bulk discounts?
WowRevenue
Yes, WowRevenue offers multiple placements for the bulk discount campaign. You can display the campaign on the product page, cart page, checkout page, and thank you page. Once you select a page, you will get more precise options to display the campaign before or after an element. WowRevenue also offers three display styles that allow you to show the campaign on a page, on a popup, or as a floating bar.
Discount Rules
It only allows you to display the bulk discount on the product pages. However, you can decide before or after which elements of the product pages will be displayed.
🏆 Winner: WowRevenue is the clear winner as it offers various placement options.
Final Words
WowRevenue and Discount Rules for WooCommerce are both solid choices for bulk discount campaigns. If you want to offer role-based discounts, then the Discount Rules would be a good choice.
Whereas, WowRevenue takes the discount campaigns to a whole new level. It not only covers offering dynamic bulk discounts but also how the campaign will appear from the user’s perspective. It gives full control over customising each of the elements and placing them in your desired position. On top of that, it offers so many conversion-focused features like a countdown timer, direct checkout, etc.
So if you just want to offer simple bulk discounts, then the Discount Rule will get the job done. But if you want to align the campaign with your branding, ensure better conversions, and boost your average order value, then WowRevenue is the clear winner.
