Running a WooCommerce store always comes down to one key question: how to encourage customers to buy more without slashing your margins? One of the most popular strategies in this context is the Buy X Get Y campaign.
Whether it’s Buy 2 T-shirts, get 1 free or add a laptop, get a free sleeve, these offers are proven to boost sales, increase average order value, and keep customers coming back. But WooCommerce, by default, doesn’t provide this functionality. You’ll need a plugin to set it up.
Two popular options for handling Buy X Get Y promotions are:
- WowRevenue – a feature-packed promotion engine that lets you run BXGY campaigns alongside bundles, upsells, discounts, and more.
- StorePro’s Buy X Get Y Free plugin – a lightweight, no-frills solution designed purely for quick BXGY offers.
In this blog, we’ll compare WowRevenue vs StorePro side by side, covering setup, features, campaign flexibility, and user experience. So you can decide which plugin fits your WooCommerce store best.
📊 WowRevenue vs StorePro: Quick Comparison Table
Here’s an easy-to-scan overview comparing WowRevenue and StorePro’s Buy X Get Y Free plugin on key aspects of WooCommerce Buy X Get Y campaigns:
Feature | WowRevenue | StorePro |
---|---|---|
Easy Setup | Guided Setup (step-by-step, more detailed) | Very Easy (simple wizard) |
Offer Customization | ✅ Extensive | ❌ Limited |
Campaign Scheduling | ✅ Yes | ❌ No |
Visual Engagement Tools | ✅ Yes | ❌ No |
Cart & Checkout Messaging | ✅ Yes | ✅ Yes (basic) |
Extra Campaign Types | ✅ Yes | ❌ No |
Community Feedback & Reviews | ✅ Positive (praised UI & free plan) | ⚠️ Minimal presence |
Best For | Stores wanting flexible, marketing-driven campaigns | Stores needing only simple Buy X Get Y |
The table above gives a clear snapshot of how WowRevenue and StorePro differ at a glance.
👉 If you’re looking for flexibility, advanced customization, and visual engagement, WowRevenue clearly stands out.
👉 On the other hand, if your goal is a quick, no-frills Buy X Get Y setup, StorePro can get the job done with minimal effort.
Buy X Get Y Features in WowRevenue
WowRevenue is designed as more than just a simple Buy X Get Y plugin; it’s a full promotional toolkit for WooCommerce. But when it comes to BXGY offers specifically, it packs in a wide range of features that go beyond the basics.

1. Flexible Offer Rules
You’re not limited to a single buy-one, get-one scenario. Instead, WowRevenue lets you:
- Set any number of trigger products (X) and reward products (Y).
- Use quantity-based rules (e.g., Buy 3 mugs → Get 1 free coaster).
- Apply AND/OR logic for more precise conditions (e.g., Buy 2 from Category A and 1 from Category B → Get 1 from Category C).
- Exclude certain products or categories to fine-tune promotions.
2. Visual Engagement Tools
Unlike plain BXGY setups, WowRevenue focuses on conversion optimization with built-in marketing elements:
- Pop-ups, floating bars, and in-page messages to keep offers visible throughout the buying journey.
- Countdown timers for urgency and FOMO.
- Animated add to cart to make it more appealing by grabbing attention.
3. Campaign Scheduling & Control
You can run Buy X Get Y campaigns exactly when you want by setting: Start and end dates (ideal for flash sales or seasonal offers).
This means you can align promotions with your broader marketing calendar.
4. Seamless Cart & Checkout Integration
Offers automatically apply at checkout, ensuring customers see the free or discounted product without confusion. Plus, custom messaging lets you remind shoppers about ongoing deals directly in their cart.
Who Should Use It?
WowRevenue is best suited for:
- Store owners who run regular promotional campaigns.
- Businesses wanting engagement-driven designs (pop-ups, timers, etc).
- Stores needing more than just BXGY, since WowRevenue also covers bundles, mix & match, FBT, and free shipping goals.
Buy X Get Y Features in StorePro
StorePro’s Buy X Get Y Free plugin is built with simplicity in mind. Instead of offering a full promotional suite, it focuses only on creating straightforward BXGY deals for WooCommerce.

1. Simplest Setup Process
The plugin is lightweight and easy to configure. You can:
- Select the main product and the promotional product.
- Set the quantity of the selected main product and promotional product.
- Enable the promotion globally across the store.
This makes it ideal for users who want a working solution without spending extra time learning complex rules.
2. Straightforward Offer Rules
StorePro keeps it basic:
- Works with fixed product combinations.
- Allows multiple free products, but without advanced logic (e.g., no AND/OR conditions, exclusions, or category-based rules).
3. Limited Customization Options
Unlike more advanced plugins, StorePro does not include:
- Any scheduling for start or end dates.
- Any design controls, like pop-ups, floating bars, or timers.
- Any advanced targeting based on user role, cart total, or location.
It focuses strictly on applying the free product once the condition is met.
4. Basic Cart Messaging
A simple cart message option lets you notify customers that they’ve qualified for a free product. While it’s not as visually engaging as floating bars or pop-ups, it does provide clear confirmation.
Who Should Use It?
StorePro is best suited for:
- Stores that only need one type of promotion: Buy X, Get Y.
- Owners who value ease of use over advanced marketing features.
- Smaller shops where a quick plug-and-play solution is enough.
Setup & User Experience: WowRevenue vs StorePro
When it comes to creating promotions, both plugins aim to simplify the process, but they take very different approaches.
WowRevenue Setup & UX
- Campaign Builder Interface: WowRevenue provides a structured campaign setup with multiple configuration steps. You can define product conditions, set reward logic, add design elements, and even schedule promotions.
- Learning Curve: Because it offers advanced features (AND/OR logic, scheduling, visual engagement tools), it may take a little longer to get familiar with everything.
- User Experience: Once set up, the campaigns run smoothly, and customers see polished promotions at every stage of the buying journey.
- Side-by-side live preview: You can see the changes in the live preview on the right side of the campaign. It helps you to visualize what you’re going to do.

StorePro Setup & UX
- Straightforward Wizard: StorePro takes a plug-and-play approach. You simply pick a main product, a promotional product, and define the quantity needed.
- No Learning Curve: With only a few settings to adjust, even beginners can launch a BXGY offer in minutes.
- User Experience: Customers get the promised free product added to the cart automatically, but there are no visual cues like pop-ups, floating bars, or scarcity messages.

🏆 Verdict on Setup & Usability
WowRevenue delivers a more polished and professional setup experience, even if it takes a little extra time to configure. Its campaign builder, visual engagement tools, and scheduling options make it ideal for stores that want marketing-driven promotions.
StorePro, while quick to set up, feels limited in scope. It works fine for a bare-minimum Buy X Get Y offer, but lacks the flexibility or design features modern stores often need.
Verdict: WowRevenue wins this round for offering a richer, more effective setup and user experience.
Visual Engagement & Conversion Tools Compared
Beyond just setting up discounts, the real question is: how well can each plugin grab attention and nudge customers toward buying more?
WowRevenue
WowRevenue isn’t just about applying a discount; it’s built to grab customer attention and drive conversions. Its toolbox includes:
- Pop-ups and floating bars to showcase active offers.

- Countdown timers to build urgency.
- Free shipping and animated add to cart create an attention-grabbing element and motivate the customer to commit.

These features transform a simple BXGY promotion into a marketing campaign that actively pushes shoppers to act faster.
StorePro Buy X Get Y
StorePro takes a minimalist approach. Once the offer is triggered, the free product is added to the cart with an optional cart message. That’s the extent of its engagement layer: no timers, no scarcity tools, no promotional banners.

🏆 Verdict
If you want your promotions to do more than just work to actually influence customer behavior, then WowRevenue is the clear winner.
StorePro delivers the free product, but WowRevenue delivers the conversion lift.
Advanced Options Beyond Buy X Get Y
Basic BOGO offers are everywhere, but the real edge comes from advanced rules and flexibility. Let’s see how WowRevenue and StorePro stack up.
WowRevenue
WowRevenue goes far beyond Buy X Get Y promotions. It acts as a complete sales campaign engine with:
- Product Bundles discount & Mix-and-Match Offers
- Basic & Quantity Discounts
- Frequently Bought Together campaigns
- Free Shipping Progress Bar to motivate higher cart values
- Double Order Rewards for loyalty-style promotions

This means you can start with Buy X Get Y and scale into a full promotional strategy without needing multiple plugins.
StorePro Buy X Get Y
StorePro stays narrowly focused on one thing: Buy X, Get Y Free. It doesn’t extend into bundles, upsells, free shipping goals, or any other promotion type.
While this makes it lightweight and simple, it also limits its usefulness for stores looking to expand their marketing toolbox.
🏆 Verdict
WowRevenue wins decisively in this round. It’s not just a Buy X Get Y plugin; it’s a multi-purpose promotion suite that supports long-term growth.
StorePro, while effective for single-purpose needs, can’t compete on flexibility.
Community Feedback & Active Usage
Features tell one story, but user trust and adoption tell another. So how do these plugins fare in the real world? 👇
WowRevenue
- Active Installations: 1,000+ stores are already running WowRevenue.
- User Reviews: Praised for its clean interface and versatility. On community forums, users highlight its free plan as generous and the UI as “awesome.”
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- Updates & Support: Actively maintained with frequent feature improvements and fixes, showing strong long-term commitment.
StorePro Buy X Get Y
- Active Installations: Around 100+ active stores as of 2025.
- User Reviews: Limited feedback available, with a small user base and minimal online discussions.
- Updates & Support: Maintained, but with fewer updates and a much smaller adoption compared to WowRevenue.
🏆 Verdict
WowRevenue clearly leads in both adoption and community trust. Its growing user base and positive feedback give it credibility, while StorePro’s smaller footprint makes it harder to gauge reliability at scale.
🤔 WowRevenue vs StorePro: Which WooCommerce Buy X Get Y Plugin Should You Choose?
Choosing the right Buy X Get Y plugin depends on your store’s needs, marketing goals, and technical comfort level.
Scenario / Need | Recommended Plugin | Why |
---|---|---|
You want full control over BXGY campaigns, with advanced rules and logic | WowRevenue | Offers AND/OR conditions, quantity rules, exclusions, and scheduling |
You want visually engaging campaigns with pop-ups, countdown timers, and floating bars | WowRevenue | Built-in marketing tools boost conversions |
You want extra campaign types like bundles, mix & match, and free shipping bars | WowRevenue | Works as a complete promotional toolkit |
You need a quick, simple Buy X Get Y setup with minimal configuration | StorePro | Lightweight, wizard-based setup |
You run a small shop or one-off BXGY deals | StorePro | Perfect for basic promotions without extra features |
TL;DR:
👉 Choose WowRevenue for flexibility, visual engagement, and long-term growth.

👉 Choose StorePro if you just want a quick, no-frills Buy X Get Y setup.

FAQs on WooCommerce Buy X Get Y
What is a Buy X Get Y campaign in WooCommerce?
A Buy X Get Y (BXGY) campaign is a promotional offer where customers receive a free or discounted product (Y) when they purchase a specific product or quantity (X). It’s commonly used to increase sales and average order value.
Can WowRevenue handle multiple BXGY campaigns at once?
Yes. WowRevenue allows multiple campaigns with flexible rules, including AND/OR conditions, product exclusions, and scheduling.
Does StorePro support advanced conditions like category-based rules or quantity thresholds?
No. StorePro focuses on simple, direct BXGY deals with a fixed product mapping. Advanced conditions are not supported.
Which plugin is easier for beginners?
StorePro is the simplest option, with a wizard-based setup. WowRevenue is slightly more complex due to its advanced features, but it offers greater control.
Can I add visual elements like timers or pop-ups with StorePro?
No. StorePro only provides a basic cart message. WowRevenue includes pop-ups, floating bars, countdown timers, and scarcity indicators.
Are both plugins free?
WowRevenue: Offers a free version with generous features; premium upgrades unlock more advanced tools.
StorePro: Free plugin with essential BXGY functionality; no premium version needed or available.
Which plugin is better for growing stores looking for marketing flexibility?
WowRevenue is the better choice for stores that want full promotional control, visual engagement, and scalable campaigns.
Can StorePro handle recurring promotions or scheduled campaigns?
No. StorePro does not provide scheduling or recurring promotion options.
Final Thoughts: WowRevenue vs StorePro
After comparing both plugins across setup, features, visual engagement, advanced options, and community adoption, the outcome is clear:
Feature / Criterion | Winner |
---|---|
Setup & User Experience | ✅ WowRevenue |
Visual Engagement & Conversion Tools | ✅ WowRevenue |
Advanced Campaign Options | ✅ WowRevenue |
Community Feedback & Active Usage | ✅ WowRevenue |
Quick, Simple BXGY Setup | ✅ StorePro |
TL;DR Showdown Outcome:
- WowRevenue dominates in almost every category. It’s ideal for WooCommerce stores that want flexible, engaging, and scalable Buy X Get Y campaigns, plus additional promotional tools like bundles, mix & match, and free shipping bars.
- StorePro wins only in ease of setup for small shops or single-use BXGY promotions. If you need a lightweight, no-frills solution, it can work, but it won’t grow with your marketing needs.
Bottom Line: For stores serious about boosting conversions and running professional, visually engaging promotions, WowRevenue is the clear winner of this showdown.
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