WowRevenue vs YITH Frequently Bought Together: Which One Wins?

If you’re here, you already know the power of Frequently Bought Together (FBT) offers for WooCommerce stores. The real question isn’t what FBT is, but which plugin does it better.

Two strong contenders dominate this space: WowRevenue and YITH Frequently Bought Together. Both aim to increase cart value by suggesting smart product combos, but they differ in features, design, and flexibility.

In this post, we’ll break down their strengths and weaknesses so you can clearly see which plugin is the right fit for your store’s upsell strategy.

Watch this 5-minute Frequently Bought Together video to understand how it works. 👇

What Is Frequently Bought Together and What Benefits Does It Offer?

FBT (Frequently Bought Together) is an online shopping feature that suggests related products people often buy together. For example, a phone with a case and charger. In Short, FBT helps buyers get what they need in one go, while sellers earn more through smart product recommendations.

Benefits for Customers

• Quick access to related items.
• Ensures products work well together.
• Makes shopping faster and easier.

Benefits for Businesses

• Increases sales by encouraging add-ons.
• Raises average order value.
• Builds better customer satisfaction.

Read Step-by-Step Guide to Add Frequently Bought Together Products in WooCommerce

Also Lear Step-by-Step to Show Product Variations As Frequently Bought Together

WowRevenue vs YITH Frequently Bought Together: A Quick Comparison

What Is WowRevenue?

WowRevenue is more than just a Frequently Bought Together plugin. It’s an all-in-one WooCommerce Upsell and Product Bundles plugin designed to drive revenue growth.

It combines discounts, upsells, cross-sells, urgency tactics, and 12 campaign types into one tool. The ultimate goal is to push customers toward larger purchases and increase conversions.

Here are the key features of WowRevenue:

• Multiple campaign types (Upsell, Cross-sell, FBT, Discounts, Popups)
• Simple no-code setup
• Targeting by product, category, cart, or schedule
• Flexible design with in-depth customization and Elementor support
• Conversion tools like countdowns and free shipping
• Built-in analytics for tracking real-time sales

What Is Frequently Bought Together in WowRevenue?

WowRevenue includes 12 campaign types. Frequently Bought Together is just one of them.

1. Frequently Bought Together
2. Mix and Match
3. Normal Discount
4. Bundle Discount
5. Volume / Quantity Discount
6. Buy X Get Y
7. Free Shipping
8. Spending Goal
9. Double Order Plus
10. Stock Scarcity
11. Countdown Timer
12. Next Order Coupon

What Is YITH Frequently Bought Together?

YITH Frequently Bought Together is a standalone WooCommerce plugin that helps store owners increase sales by showing related products often purchased together. It lets you create product bundles, display suggestions on product pages, and offer discounts to encourage bulk purchases.

Here are the key features of YITH Frequently Bought Together in short:

• Create custom product bundles
• Show automatic product suggestions
• Offer fixed or percentage discounts
• Flexible placement on product pages
• One-click add-to-cart for bundles

WowRevenue vs YITH Frequently Bought Together: Feature-by-Feature Comparison

Here’s a detailed comparison of WowOptin vs HelloBar to help you decide which popup builder fits your needs best in 2025. This comparison is broken down into nine (9) key categories like:

• Ease of Use
• Design Freedom
• Audience Targeting
• Trigger Controls
• Display Rules
• Scheduling and Display Frequency
• Analytics and A/B Testing
• Customer Support and
• Value for Your Money

Let’s compare!

2. Pricing Setup and Flexibility

WowRevenue builds directly on the original WooCommerce product prices. Campaigns apply discounts or adjustments on top of those base values. From a simple dropdown, store owners can choose among four discount types:

1. Percentage Discount – Reduce each product’s price by a chosen percentage. Example: Buy 3 items, get 20% off.
2. Fixed Discount – Deduct a set amount from the original price of each product. Example: $10 off per item in the bundle.
3. Fixed Price – Define a single total cost for the entire quantity purchased. Example: Any 3 products for $50.
4. No Discount – Keep the original price with no promotional reduction.

This makes WowRevenue highly flexible for campaign-driven promotions, seasonal deals, and marketing-led pricing strategies.

The Mix and Match extension offers two pricing modes under its Pricing Settings:

1. Fixed Price Mode – The price set in the General tab (regular or sale) is applied to the bundle, regardless of which products are selected.
2. Per-Item Pricing Mode – The total is calculated as the sum of a base price (if defined) plus the regular or sale price of each selected child product. The cart dynamically displays the updated total near the Add to Cart button.

Discount Options in WooCommerce Mix and Match Extension

• Only available when per-item pricing mode is active.
• Supports a flat percentage discount applied to each child’s product.
• By default, the discount applies to the regular price. If you want it applied to the sale price instead, you need to add a PHP filter in your theme’s functions.php file.

This setup makes Mix and Match precise for itemized pricing and control, but less intuitive for promotional campaigns.

🏆 The Winner is WowRevnue.

WowRevenue makes pricing simple and marketing-ready with four built-in discount types and flexible bundle models. Campaigns can be launched quickly, with no coding.

WooCommerce Mix and Match gives tight control at the product level, but discounts are limited to percentage-only and require coding to extend further.

For engagement-focused promotions and sales campaigns, WowRevenue has the edge. For strict product-level accuracy, Mix and Match is more suitable.

3. Placement and Display Options for Frequently Bought Together Campaigns

One of WowRevenue’s biggest advantages is placement flexibility. This is often a deal breaker when choosing between the two. With WowRevenue, Mix and Match campaigns can appear:

• On product pages
• In the cart
• At checkout
• On the thank-you page

This means you can promote offers at multiple customer touchpoints, not just on the product page.

For display style, WowRevenue gives you three modes:

• In-page (embed)
• Popup
• Floating

In contrast, the WooCommerce Mix and Match Products extension is limited. It behaves like a standard product. The bundle configuration only appears on the product page. Customers must set up the container before adding it to their cart. Styling is possible with template overrides, but placement is fixed.

When it comes to display style, this extension only supports in-page display. There is no popup or floating option.

🏆 The Winner is WowRevnue.

WowRevenue is far more flexible and advanced. It lets you show Mix and Match offers across different pages and in multiple styles, driving higher sales and engagement.

The WooCommerce Mix and Match extension remains traditional and limited to product pages.

4. Scheduling and Performance Analytics

WowRevenue includes built-in scheduling. You can set start and end dates for Mix and Match campaigns. It’s ideal for seasonal sales, flash deals, and special events.

WowRevenue offers built-in scheduling. You can set start and end dates for Mix and Match campaigns, making it perfect for seasonal sales, flash deals, and special events.

It also comes with detailed performance analytics, showing key metrics such as:

• Total revenue
• Conversion rate
• Impressions
• Number of orders
• Add-to-cart actions
• Rejections
• Checkouts

These insights are also displayed in a timeline table. So you can track results and optimize future campaigns.

WooCommerce Mix and Match does not include scheduling. Bundles remain active as long as the product is published. If you want time-limited bundles, you’ll need workarounds or additional plugins.

It also lacks performance analytics, leaving you with no built-in way to measure campaign success.

🏆 The Winner is WowRevnue.

WowRevenue gives you both time-based control and data-driven insights, making the mix and match product option smarter and more effective.

The WooCommerce Mix and Match extension cannot be scheduled and does not provide performance insights.

5. Conversions and Customer Motivation

WowRevenue is designed with customer psychology in mind. It provides features that encourage shoppers to take action quickly:

• Countdown timers create urgency and scarcity, showing that an offer is time-limited and pushing customers to decide faster.
• Animated add-to-cart buttons draw attention and make the buying process feel more engaging.
• Free shipping offers can be paired with Mix and Match campaigns, adding extra motivation to complete the purchase.

Together, these elements increase the likelihood of customers completing their order and raise overall sales.

WooCommerce Mix and Match, however, focuses only on bundling products. It does not include urgency-driven elements or engagement-focused features. Any tactics like time-limited deals or scarcity messaging require additional plugins or custom work.

🏆 The Winner is WowRevnue.

WowRevenue It combines mix and match with timing, urgency, and incentives, making it far more effective at driving customer action and increasing sales.

The WooCommerce Mix and Match extension has no such options.

6. Inventory and Stock Management

WowRevenue campaigns rely on your existing WooCommerce products. Inventory is controlled at the product level, so no extra stock rules are needed.

For example, if a product goes out of stock, it simply won’t appear in the Mix and Match offer. This keeps stock handling simple and requires no manual intervention.

WooCommerce Mix and Match, however, offers more detailed inventory control. It manages both the container product and its individual items. If a child product is unavailable, customers can’t select it.

This makes the extension more reliable for structured physical product bundles where strict stock tracking is essential.

🏆 It’s a Tie.

WowRevenue wins on simplicity and ease of management.

WooCommerce Mix and Match wins on detailed, product-level control.

4. Effectiveness for Driving Engagement and Sales

WowRevenue is designed to increase your store’s Average Order Value (AOV) through upselling, cross-selling, and bundle campaigns. Its features are built to maximize customer engagement and drive higher sales.

It’s modern, future-proof, and visually polished. Campaign creation is quick and intuitive. You can set rules, discounts, and placements within minutes. The interface is unmatched, making it one of the most user-friendly and effective tools in its category.

WooCommerce Mix and Match Extension, on the other hand, works more like a standard bundling option. It allows you to create container products, define child items, set quantities, and configure pricing.

While functional for structured bundles, it lacks the flexibility, sales focus, and engagement-driven features that WowRevenue provides.

🏆 The Winner is WowRevnue.

WowRevenue is not just about bundling products. It actively increases customer interactions, engagement, and sales growth.

The WooCommerce Mix and Match Extension is just a basic bundling option.

4. Interface, Design Flexibility, and Ease of Use

WowRevenue takes the lead with a modern, full-visual, and user-friendly interface. Its clean dashboard is simple to navigate, making it accessible even for non-technical users. Every option is straightforward, and there’s no need for coding.

You can customize layouts freely, add engagement elements like countdown timers or free shipping messages, and preview changes instantly. This real-time editing gives store owners confidence and speed when creating campaigns.

Flexibility is one of its strongest points. You can design Mix and Match campaigns with complete control over structure, styling, and conditions. This means you’re not locked into rigid templates. Instead, you can craft campaigns that align with your brand and sales strategy.

On the other hand, WooCommerce Mix and Match Products provides a basic, functional interface. It relies on WooCommerce’s default product settings, which makes customization limited.

You can define containers, set quantities, and choose which items can be mixed, but the design options are minimal. For advanced layouts or engagement-driven features, you’ll need custom coding.

🏆 The Winner is WowRevnue.

WowRevenue clearly wins this round. Its intuitive interface and full-visual flexibility make mix and match campaign creation faster, easier, and far more engaging. It delivers both ease of use and creative freedom – a combination that empowers store owners to maximize sales with less effort.

WooCommerce Mix and Match extension focuses just on functionality with a a limied design option.

8. WowRevenue vs YITH Frequently Bought Together: Which One Delivers the Best Value for Your Money?

WowRevenue is available through yearly or lifetime pricing models.

Yearly Plans

• 1 Site License: $71 (regular $79, 10% off)
• Unlimited Sites License: $143 (regular $179, 20% off)

Lifetime Plans

• Individual (1 Site License): $239 (regular $299, 20% off)
• Agency (25 Sites License): $384 (regular $549, 30% off)

All licenses include updates, support, and a 14-day full refund guarantee.

The Mix and Match Products extension is available through yearly subscriptions only.

• 1-Year Subscription: $89
• 2-Year Subscription: $178, discounted to $142.40 (20% savings)

Includes product updates, customer support, and a 30-day money-back guarantee.

Verdict: Is WowRevenue a Better Alternative to YITH Frequently Bought Together?

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FAQs about Frequently Bought Together

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Written byMushfiq Saikat

Mushfiq Saikat is a passionate content writer and copywriter with a keen interest in WordPress, WooCommerce, and Marketing. Though still building his experience, he excels at crafting high-quality landing pages and blog posts. Always eager to learn and grow, Mushfiq brings fresh insights and unwavering dedication to every project.