WowRevenue vs WPC Frequently Bought Together – Which Does FBT Better in WooCommerce?

If you run a WooCommerce store, you’ve probably heard about Frequently Bought Together (FBT) campaigns.

It’s a powerful way to boost average order value by showing related products that customers often buy together.

But with multiple FBT plugins available, choosing the right one can be confusing. Should you go for a lightweight option like WPC Frequently Bought Together, or a feature-packed solution like WowRevenue?

In this comparison, we’ll break down everything you need to know: setup, placement, design, targeting, upsell tools, performance, analytics, and real-world use cases. 

By the end, you’ll know which plugin truly helps you maximize sales and streamline your FBT campaigns.

What Does the Frequently Bought Together Campaign Do?

A Frequently Bought Together (FBT) campaign is designed to increase average order value by suggesting products that are often purchased alongside the main item.

Think of it like the “Customers also bought” section you see on big e-commerce sites. By showing complementary products at the right time, you encourage shoppers to add more to their cart without pushing hard sales.

Key Benefits of FBT Campaigns:

• Boost Sales Automatically – Increase the total purchase value without manual upselling.
• Highlight Related Products – Show items that naturally complement what the customer is buying.
• Encourage Bundled Purchases – Promote product combinations that make sense, improving the shopping experience.
• Increase Conversion Rates – Well-targeted FBT offers often convert better than generic cross-sells.
• Save Time – Once set up, campaigns run automatically, reducing the need for constant manual management.

FBT campaigns work best when they appear at the right moment, like on product pages, in the cart, or even as pop-ups after adding an item to the cart.

A Quick Look at How WowRevenue and WPC FBT’s Key Features Stack Up Side-by-Side

Before diving deep into the details, let’s quickly see how both plugins compare at a glance.

This side-by-side view will help you spot the key strengths and weaknesses right away.

Feature-by-Feature Breakdown: FBT Campaigns in Action

Now that you’ve seen the quick comparison, it’s time to dig deeper. 

We’ll go through each feature that matters for Frequently Bought Together campaigns, looking at how WowRevenue and WPC FBT handle them side by side. This will give you a clearer picture of which plugin fits your store’s needs best.

Which Plugin Makes the Frequently Bought Together Campaign Setup Easier?

When it comes to running FBT campaigns, setup speed matters; you don’t want to spend hours figuring out how to link products or adjust settings.

WowRevenue

WowRevenue makes campaign creation straightforward. You can start a new FBT campaign in just a few clicks, choose your products, and instantly see a live preview before publishing. 

The interface feels modern and intuitive, so even first-time users won’t feel lost. The live preview helps you set up the products more easily than other plugins.

WPC Frequently Bought Together

It’s also simple, but in a different way. It keeps things basic — you assign related products directly from the product edit page. 

While this is quick for small catalogs, it lacks guided setup or live preview. If you want more advanced configurations, you’ll likely need the Pro version or extra tweaks.

🏆 Verdict:

If you want a quick, guided setup with visual previews, WowRevenue is the better pick. 

If you prefer a minimal, no-frills approach directly inside WooCommerce product settings, WPC FBT will do the job.

Where Can You Display the Frequently Bought Together Section with Each Plugin?

Placement plays a big role in how effective your FBT campaigns are. Showing related products only on the product page works. But extending them to other touchpoints can lead to higher conversions.

WowRevenue

WowRevenue gives you plenty of flexibility here. You can display FBT sections on:

• Product pages
• Cart page
• Checkout page
• Thank-you page

On each of these pages, you can decide how they appear after a customer triggers them. The campaign can be presented,

• In-Page
• As a floating bar
• Inside pop-ups triggered by user actions

This multi-placement approach means you can upsell/cross-sell at different stages of the buying journey, not just before the first Add to Cart.

WPC Frequently Bought Together

WPC Frequently Bought Together mainly focuses on the product page. Your bundle appears just below the product details, and while this works for upselling before checkout, it doesn’t natively extend to the cart or checkout pages.

🏆 Verdict:

For multi-stage upselling across the customer journey, WowRevenue clearly offers more placement options.

If product page-only placement is enough for your store, WPC FBT keeps it simple.

Which Offers More Design & Customization for Frequently Bought Together?

A good FBT section should blend seamlessly with your store’s design while still catching the shopper’s attention.

That means control over colors, text, layout, and overall styling is important.

WowRevenue

WowRevenue offers full creative freedom. You can customize:

• Layout style (grid, list, compact view, etc.)
• Button text and call-to-action labels
• Fonts, colors, and typography
• Image sizes and spacing
• Backgrounds and section borders

It also includes animation effects and urgency elements (like countdowns) that make your FBT offers stand out without looking out of place.

WPC Frequently Bought Together

WPC Frequently Bought Together keeps customization basic. You can change the position within the product page, adjust button text, but deeper styling often requires custom CSS.

It’s functional, but not as flexible as WowRevenue.

🏆 Verdict:

If full design control and branding consistency are your priorities, WowRevenue gives you the tools to achieve it.

If you’re fine with a default, ready-to-go look with minimal edits, WPC FBT will work.

How Do Triggering & Scheduling Compare for FBT Campaigns?

Being able to control when and how your Frequently Bought Together offers appear can make a big difference in conversions.

This is where triggering and scheduling features come into play.

WowRevenue

WowRevenue gives you advanced flexibility. You can:

• Select specific products or categories as a trigger

• Schedule start and end dates for seasonal or time-limited promotions
• Combine triggers with urgency tools like countdown timers for added impact

WPC Frequently Bought Together

WPC Frequently Bought Together takes a simpler approach. You manually assign related products to each main product, and the FBT section appears whenever that product page is viewed.

There’s no built-in scheduling or conditional triggers — if you want that level of control, you’ll need extra plugins or custom code.

🏆 Verdict:

If you want dynamic triggering and time-based scheduling for strategic campaigns, WowRevenue is the clear winner.

If a simple, always-on, static FBT offer is enough for your store, WPC keeps things straightforward.

Do They Offer Upsell & Cross-Sell Tools Beyond Frequently Bought Together?

While Frequently Bought Together is a powerful upselling tactic, most stores benefit from a mix of upsell and cross-sell strategies to maximize average order value (AOV).

Read: WowRevenue vs UpsellWP: Better AOV Booster Plugin

WowRevenue 

WowRevenue goes beyond FBT. You can run multiple campaign types, such as:

• Volume Discount: Offer quantity discounts to encourage larger purchases and boost sales.
• Buy X Get Y: Attract buyers with unbeatable BOGO deals on best-selling products.
• Mix and Match: Allow users to mix and match products for a hassle-free shopping experience.
• Double Order Plus: Push customers to multiply their entire cart or specific product by 2x, 3x, or more at checkout.

And more similar features.

This variety means you can reach customers in multiple ways, in different situations.

WPC Frequently Bought Together

WPC Frequently Bought Together, on the other hand, focuses on only one campaign.

It’s great for boosting add-ons where the purchase intent is already high, but it doesn’t natively handle other popular campaigns.

For that, you need to use their other plugins individually.

Learn More about WowRevenue vs WPC Product Bundles

🏆 Verdict:

If your upsell strategy relies on multiple campaigns and offer types, WowRevenue provides the best toolkit you will ever find.

If you only want a simple, one-way campaign, WPC performs without extra complexity.

Which Is Better for Performance & Page Speed?

Website performance is critical — slow loading pages can hurt both user experience, conversions, and SEO.

Let’s see how each plugin affects your store’s speed.

WowRevenue 

WowRevenue is optimized for performance despite its rich feature set.

• Scripts are loaded only when needed, minimizing impact on other pages.
• Floating bars, pop-ups, and in-page sections are lightweight and don’t noticeably slow down product or checkout pages.
• Built-in caching and optimization make it reliable for stores of all sizes.

WPC Frequently Bought Together

WPC Frequently Bought Together is simpler, so it naturally has a lighter footprint.

• Since it primarily injects FBT sections on product pages, it adds minimal overhead.
• However, because it lacks advanced performance optimizations and conditional loading, some larger catalogs may see minor slowdowns if many products have FBT sections.

🏆 Verdict:

For feature-rich stores that still need speed, WowRevenue is well-optimized and handles multiple placements efficiently.

For smaller or simpler stores, WPC FBT is naturally lightweight and unlikely to affect performance.

How Do Their Reporting & Analytics Features Compare?

Understanding how your FBT campaigns perform is key to improving conversions and increasing average order value.

WowRevenue 

WowRevenue comes with built-in analytics that give you clear insights, including:

• Conversion tracking: see which campaigns lead to actual purchases.
• Revenue impact: measure how each campaign affects your AOV.
• Campaign performance breakdown: track individual campaigns and performances
• Visual reports: easy-to-read charts and graphs help you make data-driven decisions quickly.

WPC Frequently Bought Together

WPC Frequently Bought Together doesn’t have any analytical or performance charts in its interface.

For more detailed reporting, you’d need to integrate with WooCommerce analytics or other third-party tools.

🏆 Verdict:

If data-driven optimization is important to your store, WowRevenue’s analytics give you actionable insights without extra tools.

Real-World Use Cases of Frequently Bought Together

Knowing how each plugin works in theory is helpful, but seeing them in action shows their true value.

Here’s how WowRevenue and WPC Frequently Bought Together perform in common store scenarios:

TL;DR:

• WowRevenue shines when you need flexibility, multiple placements, advanced targeting, and design control.
• WPC Frequently Bought Together is great for simple, straightforward product page FBT bundles, especially for smaller stores or those who prefer minimal setup.

Limitations to Consider for WowRevenue and WPC Frequently Bought Together

No plugin is perfect, and knowing the limitations helps you set realistic expectations before choosing one.

WowRevenue

• Feature-rich, slightly heavier: Although optimized, stores with very large catalogs may need to monitor performance when using multiple campaigns simultaneously.
• Premium features locked: FBT campaign is a premium feature of WowRevenue, along with other premium features

WPC Frequently Bought Together

• Limited placements: Works only on product pages, so cart, checkout, or thank-you page upsells aren’t available.
• Minimal customization: Design options are minimal; any styling needs custom CSS.
• No analytics: You won’t get any conversion or revenue reports without third-party tools.
• No advanced targeting or scheduling: Time-based or conditional FBT campaigns aren’t supported.

🏆 Verdict:

Both plugins have strengths and trade-offs.

• Choose WowRevenue if you want full flexibility, advanced targeting, and rich analytics.
• Choose WPC Frequently Bought Together if you prefer simplicity, minimal setup, and lightweight product page bundles.

Final Verdict: Which Plugin Does FBT Better in WooCommerce?

After comparing all key aspects — setup, placement, design, triggering, upsell tools, performance, and analytics — it’s clear that WowRevenue outperforms WPC Frequently Bought Together in running effective FBT campaigns.

Here’s why WowRevenue is the better choice:

1. Easier & Faster Setup – Guided campaign creation with live previews makes launching FBT campaigns quick and intuitive.
2. Multiple Placement Options – Supports product pages, cart, checkout, thank-you page, pop-ups, and floating bars, giving more opportunities to upsell.
3. Advanced Design & Customization – Full control over layout, buttons, colors, fonts, and animations ensures campaigns match your store’s branding.
4. Targeting & Scheduling – Conditional triggers, time-based campaigns, and customer-specific targeting make your FBT campaigns smarter and more effective.
5. Extra Upsell & Cross-Sell Tools – Beyond FBT, you can run cart upsells, post-purchase offers, bundle deals, and volume discounts.
6. Performance Optimization – Despite its feature-rich nature, WowRevenue is optimized for speed and lightweight on all pages.
7. In-Depth Analytics – Built-in reporting provides actionable insights on conversion rates, revenue impact, and campaign effectiveness.

Bottom Line:
If your goal is to maximize average order value and run flexible, professional FBT campaigns, WowRevenue is the clear winner.

WPC FBT works for simple, product-page-only bundles, but it can’t match WowRevenue’s depth, flexibility, or data-driven capabilities.

Start your first FBT campaign today with WowRevenue to see immediate AOV improvements.

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Written byArefin

Arefin is a passionate writer with over three years of experience exploring the world of WordPress and WooCommerce. He loves diving into themes, plugins, and tools, sharing insights that help users build and optimize their websites with ease. When he's not writing, you’ll find him testing the latest tech to uncover game-changing features for online businesses.