Did you know that 72% of people plan to celebrate Halloween each year? It’s a great opportunity for online shoppers to get a hefty boost in sales. It’s that time of the year to polish up your Halloween campaign efforts.
For that, we’ve created a list of last-minute suggestions. There are suggestions and recommendations you can use and get better results.
Just know that we’re recommending products from the WPXPO stack. However, if you feel like it, you can implement these suggestions however you want!
Use them well:
1. Design a Halloween Themed Landing Page
If you haven’t done this, you should!
A Halloween-themed landing page is the first thing you should focus on! It aligns you with the Halloween spirit. Here are 5 key things you should focus on:
- Adorn your website with Halloween colors – orange, black, purple, etc. and gothic fonts.
- Use Halloween elements (pumpkins, ghosts, etc.) on your site’s page
- Add special Halloween-themed promotional offers
- Use clear Halloween-themed CTAs
- Make sure the site is mobile-responsive
These are some of the main considerations when creating a Halloween-themed landing page. You can create such dynamic landing pages using WowStore.
Note: When you’re running Halloween campaigns, it’s probably a good idea to create the landing pages as early as possible. The Halloween vibe should start with the campaigns.
2. Promote Discounts with Halloween Themed Banners
Banner promotions can be super beneficial for your online store during the Halloween season. There are some considerations when creating the perfect Halloween banner:
- Visual story-telling is the key – the better the story, the more the conversions
- Make it contrasty – you’ll have 50% higher click-through rates (CTRs)
- Include urgency in your banners – it will increase your conversion rates by 9% or more!
- Try to create animated banners – these types of banners have 5% higher click rates than static banners
- Targeted campaigns can also be highly beneficial as well – this increases your chances of engagement by more than 40%.
You see the impact of building proper Halloween banners. Again, WowStore can help you with this endeavor. Here’s a useful resource for you:
3. Buy X Get Y Halloween Campaigns
Buy X Get Y campaigns can be super useful during the Halloween holiday season. If you purchased something online, I’m pretty sure you know what it is! It’s a way of offering up free items/discounted items with purchases.
For example, you can offer 1 Halloween hat free with 2 Halloween hat purchases – it’s a “buy 2, get 1 free” type of thing.
Another example can be a discount offer like this – “buy 2 get 20% OFF on costumes” – it’s a continuation of the previous example. However, it’s presented in a different way.
These types of promotions have a direct impact on the average order value of your WooCommerce store:
If you can offer the right product to the right audience, there’s a 30% chance of an increase in the average order value. However, the success truly depends on A/B testing and the deployment of the Buy X Get Y Halloween Campaign.
Such a campaign creates a possibility for buyers to get an incentive for their purchases.
75% of millennials and Gen Z buyers appreciate such offers. Also, studies suggest that 42% of customers are likely to buy more products than usual because of the Buy X Get Y offers.
WowRevenue can help you with such an effective tactic. If you follow these simple rules, there’s a chance that these next steps will help 93% of users appreciate your store and purchase from it.
WowRevenue can help you create different types of discount offers. Here’s a snapshot:
To create Buy X Get Y Discount campaigns with WowRevenue this Halloween, you need to:
- Create a Buy X Get Y Campaign
- Set the page view parameters – where you want to show the campaign
- Set the discount parameters (trigger products and offer products)
- Set up FOMO features (countdown timer, free shipping, etc.)
- Set up the additional features
If you want to know how to create this type of Halloween marketing campaign from scratch, you can head on to the documentation.
On to the next Halloween Marketing Campaign Idea!
4. Frequently Bought Together (FBT) Halloween Campaign
There are some campaign ideas between this and the Buy X Get Y Halloween marketing idea. The key difference is:
Buy X Get Y offers are for clearing out the inventory faster – let customers buy more from the online store. The Frequently Bought Together campaign, on the other hand, is focused on promoting complementary products to buyers – increasing the average order value as a whole.
Frequently bought-together discount offers are one of the best Halloween marketing campaigns for the following reasons:
- Increases the cross-sell promotion by 30%
- Chances of AOV increase rise by 15% (per transaction)
FBT campaigns can be super useful for selling complementary Halloween celebratory items like fog machines, fake spiders, candle holders, etc.
Again, you can create proper Frequently Bought Together Halloween Campaign offers with WowRevenue.
To do so, you need to:
- Create a Frequently Bought Together Halloween Campaign
- Set the campaign parameters and products
- Set the additional parameters if necessary
Once you’re done, you can deploy the campaign without any coding. Here’s the backend view:
5. Mix and Match Halloween Marketing Campaign
This particular Halloween marketing idea has had a very decent rate of success.
Data suggests that 66% of users like to buy complimentary items by mixing and matching different products. And 60% of these users feel like mix and match offers provide a better value!
These types of Halloween marketing ideas offer a boost in the average order value as well:
Studies show that mix-and-match offers can increase the average order value by up to 40%.
By no means is that a small number.
54% of holiday shoppers appreciate such offers during the holiday season. Again, online WooCommerce store owners can use the power of WowRevenue to allow mix-and-match offers on party supplies, cosmetics, costumes, makeup, etc.
The process is the same as before – there’s really nothing different with the mix-and-match offers. Here’s a quick view:
6. Volume/Quantity Halloween Discount Offers
Seasonal conversion rates can go up by 300% according to Dr. Robert Cialdini. A good chunk of it depends on the volume/quantity of discounts offered in stores.
People in the holiday season have one thought in mind: “How can I get more for less?”
This thought will have a positive impact on your sales – “Buy 3 Get 1 free” isn’t just a win for the customer, it’s a win for the store owner as well.
Because if you, the store owner can offer quality bundles, there’s a chance for you to:
- Get your average order value up by 50%
- Get 67% of buyers to come and purchase from your store
- Offer 25% better inventory turnover
Creating such a discount offer is super simple with WowRevenue. Here’s a resource that’ll help:
7. Induce FOMO with Limited Time Offers
There’s a chance to 5X your ROI during the Halloween season! FOMO (Fear of Missing Out) type of offers have other benefits as well.
Users get a nudge to make quick purchases – increasing your chances of conversions by 40%. Furthermore, there’s a chance to get 25% better interactions on your site, which can easily improve your chances of better sales!
However, creating these FOMO types of offers can be tricky. You need:
- Use the Halloween appropriate fonts and colors
- Analyze the competition – see how they promote their products
- Offer limited-time offers on ‘hyped’ products
- Offer free shipping!
Since you’re offering custom discount offers – a plugin like WowRevenue is your best choice. With WowRevenue, you can create FOMO offers with countdown timers, free shipping, etc.
Here’s a preview:
8. Use Product Videos to Make Products More Appealing
Product video is great for conversions:
- It increases customer engagement
- Improves conversion rates
- Enhances credibility
- Boosts up sales and revenue
Users like to interact with product videos more than a still image – this gives them a sense of trust, pushing them to complete the purchase.
WowStore has this amazing feature that allows you to use product videos instead of product images. It’s going to help you improve your credibility as well as your sales.
Here’s a useful video you can check out:
9. Communication is Key During the Halloween
You need to be vocal about your products – be active on social media and other platforms to promote your Halloween products and services!
Email Marketing is Very Effective
Email marketing can be an effective tool for such occasions. But it’s hard to achieve because you have to compete with other sellers online.
So, you need to create a compelling copy that’s going to sell your brand to a buyer. It needs to be personalized – making the customer feel they are getting something exclusive!
If done right, you can expect a healthy response from email marketing.
User Generated Content is Super Useful
User-generated content is super useful, especially on social platforms. These types of content have a distinct advantage:
Users are talking about your product – they are indirectly promoting your brand and your authenticity.
Once a user makes a purchase, you can ask them to share a review of your product. That’s going to help you build trust among other users. Hosting contests or challenges is another great way of getting user-generated content for your products.
Partnerships with other creators are also a great way of getting user-generated content for your products. This can help get the word of your products to the general public.
Not only that, sharing customer success stories is also a great way. Customers can share their authentic experiences – helping you grow as a brand.
To summarize, you can get user-generated content by:
- Getting a review from the customer
- Ask them to share their stories of using your products
- Host contests on your site and social channels
- Partner with creators and brands
It’s the Very Last Minute…Act Now
These are our last-minute Halloween campaign recommendations. You see, there are plenty of things you can do. However, these recommendations will help you up your Halloween marketing campaigns.
Though this is not a list of the best Halloween marketing campaigns, the recommendations allow you to boost your campaign efforts, at the last minute.
Given that these recommendations rely heavily on the WowStore and WowRevenue plugins, what are your thoughts? Do you think there are better options out there? Sound off in the comments below.
FAQ
What are examples of user-generated content?
A user-generated content can be a user review, testimonial, reels, stories, images, etc. It’s a way of promoting your products to the community.
When is the best time to send emails during the Halloween campaign?
It’s a good idea to start early. Preferably 2-3 weeks before you start your Halloween marketing campaigns. However, the last call should create a FOMO – it should be sent 24-48 hours before your Halloween campaign ends.
Should I create quick FOMO offers?
Yes, FOMO offers ranging between 12 to 24 hours have better chances of conversions.
When should I offer free shipping?
You need to look at the analytics of your products beforehand. Based on the metrics, you can offer free shipping to certain products (WowRevenue can help in this department!).