Black Friday and Cyber Monday – two of the biggest shopping events of the year. It’s the time when consumers go wild for discounts, and businesses scramble to get a piece of the action.
But here’s the thing: everybody is running a Black Friday sale. So, what makes your sale stand out? The truth is, if you don’t start planning your strategy earlier than everyone else, you’ll fall behind.
The early bird gets the worm when it comes to BFCM promotions. If you wait until the last minute, you’ll still be scrambling while your competitors are already ahead of the game, making the most of their early planning.
The key to success is strategically planning your discounts, making your offers irresistible, and using the right tools to streamline everything.
In this guide, we’ll show you how you can do that and make the most of BFCM. With the help of some trusted tools, I will help you manage your WooCommerce store seamlessly, saving you time and effort while maximizing sales.
Ready to plan ahead and crush it this BFCM? 👇
Why Early Planning is Key for BFCM Success
To make the most out of BFCM, it’s not enough to just run a sale. You need a strategy. Here’s why planning ahead is crucial:
👉 Create anticipation: Early discounts build excitement and anticipation among your customers before the rush begins.
👉 Reward loyal customers: Early access to deals makes your subscribers and returning customers feel special, fostering long-term loyalty.
👉 Prepare your store: Early promotions allow you to test the waters, gauge customer interest, and tweak your strategy well for the full BFCM madness.
👉 Beat the competition: The earlier you start, the more likely you are to capture the attention of shoppers who want to avoid the frenzy.
Start the Sale Season with Early BFCM Discounts
Now that we’ve covered why planning ahead is key to standing out during BFCM, let’s dive into one of the most effective strategies to kick off your promotions: Early BFCM Discounts.
Why It Works
Early BFCM discounts are a great way to generate excitement and build customer loyalty. Here’s why:
- Builds excitement: Offering early access to deals gets customers excited and helps create anticipation for your sale.
- Fosters loyalty: Customers feel special when they get exclusive access to discounts, making them more likely to return for future purchases.
- Prepares your store: Early promotions give you a chance to gauge customer interest, helping you adjust your strategy ahead of the full BFCM rush.
How to Implement
Setting up early BFCM discounts in WooCommerce is simple. Here’s how you can do it:
- Create a coupon in WooCommerce specifically for early access to your BFCM sale.
- Set an expiration date for the coupon to create a sense of urgency.
- Share the coupon code with your email list or on social media to reach loyal customers first. Or use a popup to inform your visitor about the discount.
- Track usage: Monitor how many people use the coupon and adjust your offers accordingly to keep the momentum going.
By offering early access to deals, you’re not just making initial sales — you’re creating excitement that will last throughout the entire BFCM weekend.
💡 Pro Tip:
If you need more advanced tracking and reporting, plugins like Advanced Coupons for WooCommerce are a perfect option.
For popups, WowOptin is the best option to target your visitors and give away the coupon by collecting leads.
Create Volume Discounts
To increase your average order value and incentivize larger purchases, Volume Discounts are an excellent strategy. But why is this approach so effective? Let’s break it down.
Why It Works
Volume discounts are a powerful way to encourage customers to spend more by offering better discounts as their purchase quantity or order value increases. Here’s why they’re effective:
- Encourages higher spending: Customers are motivated to buy more in order to unlock a better discount, which increases your average order value.
- Perceived value: Shoppers love the idea of getting a better deal as they spend more. It makes them feel like they’re getting more for their money.
- Clears inventory: Volume discounts can also help move larger quantities of products, especially when offering bundles or multi-buy deals.
How to Implement
Setting up volume discounts is simple and can be easily tailored to your needs. Here’s how:
- Create a new Campaign: Click the Create Campaigns button in WowRevenue and select Quantity Discount.
- Set Discount Levels: Define the quantity thresholds (e.g., “Buy 3, get 10% off”).
- Set a Countdown Timer: Set the campaign start and end dates.
- Track Performance: Monitor your campaign’s success through WowRevenue’s analytics dashboard.
Volume discounts can be a great way to incentivize larger purchases and boost your sales without overwhelming your customers. The combination of WooCommerce and WowRevenue makes it easier than ever to manage and track these offers.
Set a Buy X Get Y Campaign
One of the most effective ways to drive sales during BFCM is through Buy X, Get Y promotions. This classic discount strategy motivates customers to purchase more by offering a free item or a discount on their purchase.
Not only does it clear inventory, but it also increases customer satisfaction by making them feel like they’re getting extra value for their money.
Why It Works
The Buy X Get Y offer is tried and tested. Here’s why it continues to be so successful:
- Moves products: Encourages customers to buy more of a specific product or related items.
- Increases average order value: Shoppers are incentivized to buy extra items to qualify for the promotion.
- Attracts attention: The simplicity of the offer makes it easy for customers to understand and act on quickly.
How to Implement
Setting up a Buy X Get Y promotion is simple with WowRevenue:
- Create a BXGY Campaign: In WowRevenue, click the Create Campaigns button and select Buy X Get Y.
- Set Conditions: Define the product(s) that need to be purchased and the free (or discounted) item offered.
- Schedule and Monitor: Set the campaign’s start and end dates, and track its performance through WowRevenue’s dashboard.
By using WowRevenue, this campaign becomes effortless to implement and manage, ensuring you can drive sales and maximize profits during BFCM.
Create Promotional Flash Sales and FOMO
When it comes to driving sales quickly, Flash Sales are one of the most effective strategies.
The idea is simple: create a limited-time offer that encourages immediate action. By introducing a sense of urgency, you push customers to buy now rather than later, ensuring higher conversion rates during the BFCM rush.
Why It Works
Flash sales tap into the fear of missing out (FOMO), and here’s why they work so well:
- Urgency boosts conversions: When customers know time is running out, they are more likely to make a purchase out of fear of missing a great deal.
- Drives quick decisions: Shoppers don’t have time to overthink, which leads to more impulse buys.
- Creates excitement: Flash sales create buzz and draw attention to specific products, especially when paired with limited stock.
How to Implement
With WowRevenue, you can effortlessly create flash sales with these powerful campaigns:
- Stock Scarcity: Use WowRevenue’s Stock Scarcity campaign to show customers how many items are left, pushing them to act fast before the product runs out.
- Countdown Timer: Add a countdown timer to your campaign to visually emphasize the urgency and the time left for the deal.
- Track Performance: Monitor the success of your flash sales through WowRevenue’s analytics, so you can optimize future campaigns for even better results.
Flash sales and FOMO go hand-in-hand. With WowRevenue, you can set up these time-sensitive campaigns quickly, boosting your BFCM sales without the hassle.
💡 Pro Tip:
You can also activate the countdown in each campaign specifically. WowRevenue offers ultimate flexibility while setting a BFCM sale campaign.
Set Up Some Bundled Offers
Offering bundled deals is a fantastic way to increase your average order value while providing customers with more value.
Bundling products together at a discounted price not only encourages customers to purchase more but also enhances their shopping experience by offering them related items at a great deal.
Why It Works
Bundled offers are a win-win for both businesses and customers. Here’s why they’re effective:
- Increases the average order value: By encouraging customers to buy more items, you boost the overall sales from each transaction.
- Provides more value to customers: Bundles often feel like a bargain, especially when the total cost of the bundle is lower than if customers bought the items separately.
- Encourages cross-selling: Bundles are a great way to sell related products that customers might not have thought to buy together.
How to Implement
Setting up bundled offers is super easy with WowRevenue. Here’s how you can get started:
- Create a Bundle Campaign: In WowRevenue, click the Create Campaigns button and select the Bundle Discount option.
- Set Product Conditions: Choose the products you want to bundle together and apply a discount for customers who purchase the full set.
- Track Performance: Monitor the performance of your bundles through WowRevenue’s analytics and adjust your offers as needed.
With WowRevenue, bundling products becomes effortless, allowing you to increase sales while providing your customers with deals they can’t resist.
Offer Exclusive Discounts for Newsletter Subscribers
Offering exclusive discounts to your email subscribers is a great way to reward loyalty and increase customer retention.
By giving your most engaged audience access to special deals, you not only boost sales but also create a sense of exclusivity that will keep customers coming back for more.
Why It Works
Exclusive discounts for subscribers are a great way to show your appreciation and strengthen the relationship with your customer base. Here’s why they work:
- Builds loyalty: Offering something exclusive to your subscribers makes them feel valued and more likely to return for future purchases.
- Increases engagement: Subscribers who feel special are more likely to engage with your content and offers.
- Drives repeat business: By rewarding loyal customers, you’re encouraging them to shop more often.
How to Implement
Just like setting a coupon for the Early BFCM discount, you can create a coupon for the subscriber from the WooCommerce coupon section.
Then you can circulate the coupon code to your subscribers through an email newsletter.
You can use Mailchimp or Mailmunch to send personalized discount codes to your subscribers. You should create a tailored email that targets your most loyal customers with special offers. This way, they feel appreciated and motivated to purchase BFCM.
By using Mailchimp, you can automate your subscriber-only offers and make your BFCM promotions even more effective.
Why Upgrade to WowRevenue Pro (and Why Now is the Perfect Time)
If you’re serious about making this BFCM a big win for your WooCommerce store, upgrading to WowRevenue Pro can give you a real edge. Here’s why the Pro version stands out — and why right now is a smart moment to buy.
Key Advantages of WowRevenue Pro:
👉 Unlimited Campaigns: With Pro, you can create as many campaigns as you need to fit every type of offer — from volume discounts to BXGY.
Why do you need more campaigns? Well, to unlock the true potential and get the best from WowRevenue, you should run multiple campaigns to get the optimum result.
👉 Exclusive Premium Campaigns: Access powerful, exclusive campaign types such as Mix and Match, Frequently bought Together, and more, which are only available in the Pro version.
👉 Advanced Features: When you truly get your hands dirty, it might be a bit complex to manage all the campaigns in a very short period of time. Even if you forgot to launch one campaign or stop it at the right time, you can face tremendous financial trouble.
To make it easily manageable, you should schedule them beforehand, and thus, the campaigns become automated. You don’t have to spend more time on each campaign; set it once and make the revenue stream uninterrupted.
Why Buy Now
✅ Prepare Ahead of BFCM: The time to get ready is now. You need to plan your strategy well in advance of the BFCM rush.
Upgrading now gives you the ability to set up and test unlimited campaigns, ensuring you’re fully prepared and have enough time to fine-tune them before the big rush.
This is the moment to ensure you’re ahead of the competition!
✅ WowRevenue’s Best Offer of the Year: WowRevenue is offering its best BFCM deal right now. This is your chance to get full access to all the Pro features at a great price — it’s now or never!
The timing couldn’t be more perfect to take advantage of the exclusive BFCM deal and unlock the full potential of your store.
Bottom Line
Upgrading to WowRevenue Pro now means you’ll be ready for the biggest shopping event of the year. With unlimited campaigns, exclusive features, and the ability to track and adjust your offers in real‑time, you’ll be in the best position to stand out and drive sales. Don’t miss out on this opportunity to upgrade — the BFCM window is closing fast!
FAQs
Why should I plan my BFCM discounts ahead of time?
Planning early ensures you have time to set up and optimize your campaigns, giving you a competitive edge and preventing last-minute chaos.
How can WowRevenue help with my BFCM campaigns?
WowRevenue streamlines the creation and management of discounts, bundles, and urgency-based campaigns, helping you drive sales with minimal effort.
Can I use WowRevenue to create unlimited campaigns for BFCM?
Yes, with the Pro version, you can create unlimited campaigns, giving you the flexibility to run multiple promotions throughout the BFCM period.
What are the advantages of upgrading to WowRevenue Pro during BFCM?
Upgrading now gives you access to exclusive campaigns, advanced features like stock scarcity and countdown timers, and unlimited campaign creation, all of which are crucial for maximizing BFCM sales.
Is WowRevenue’s BFCM deal the best time to upgrade?
Yes! This is the best offer of the year, giving you full access to premium features at a discounted rate, just in time for BFCM.
Can I use WowRevenue to create urgency during BFCM?
Absolutely! WowRevenue offers built-in campaigns like countdown timers and stock scarcity, which help create urgency and drive conversions. By adding these to your BFCM promotions, you encourage customers to act quickly before time runs out or products sell out.
Conclusion
As we’ve seen, planning your BFCM strategy ahead of time is essential for success.
By implementing smart discount strategies — like Early Bird Discounts, Volume Discounts, and Flash Sales — and combining them with the power of WooCommerce and trusted tools like WowRevenue, you’re setting yourself up for a profitable season.
The earlier you plan and the smarter your offers, the more successful your BFCM sales will be.
Now is the time to act. Don’t wait for the rush to start; get your campaigns ready and make the most of WowRevenue’s Pro features to truly elevate your offers.
This is your chance to grab attention, convert sales, and stand out during the busiest shopping season of the year.
Upgrade to WowRevenue Pro today and take full advantage of the unlimited campaign potential, premium features, and tools to help you maximize your BFCM sales!
