The Frequently Bought Together campaign lets you recommend complementary products alongside the product customers are currently viewing.Â
First, choose how you want the Frequently Bought Together offer to appear on your store:
- List Layout to display the main and suggested products in a vertical list that is easy to scan.
- Grid Layout to show the products side by side in a compact layout that makes comparison easier.
You can control where the offer appears, how suggested products are selected, whether discounts apply, and whether customers receive a free gift.
Choose Where to Display the Campaign
Start by selecting which products should display the Frequently Bought Together offer.
From the Apply To section, you can choose:
- All Products to show the campaign across your store.
- Specific Products to display it only on products you select.
- Product Categories to apply the campaign to products within selected categories.
If you choose Specific Products, click Add Products and select the products where you want the recommendations to appear.
Make the Main Product Required
Enable Required main product when you want to show the main product to be included in the Frequently Bought Together suggestions.
Choose the Suggested Products
The Suggested Products section controls which additional products appear alongside the main product.
WowRevenue gives you several ways to generate these recommendations:
- Cross-sell Products (WooCommerce) to use the cross-sell products already configured in WooCommerce.
- Related Products (WooCommerce) to display WooCommerce related products.
- Upsell Products (WooCommerce) to use your existing WooCommerce upsell products.
- Bought Together (Order History) to suggest products based on products previously purchased together.
- Other Customers Also Bought (Order History) to recommend products based on previous customer purchases.
- Specific Products (Manual) to manually choose exactly which products should appear.
Choose the recommendation method from the dropdown. If you select Specific Products, click Add Products to choose the products manually.
Add Multiple Suggestion Items
Click Add Suggestion Items to create additional recommendation slots within the same Frequently Bought Together campaign.
Each suggestion item can use its own product recommendation method. This lets you combine different sources, such as WooCommerce cross-sells, order-history recommendations, and manually selected products.
You can also:
- Rearrange suggestion items using drag and drop.
- Remove individual items when they are no longer needed.
You can include up to 5 products in total, including suggested products and free gifts. A maximum of 2 products can be free gifts.
Set a Discount for the Suggested Products
Use the Discount setting to give customers an incentive to purchase the recommended products together.
By default, the discount is applied to the suggested products. Enable Apply discounts to main products if you also want the main product to receive the campaign discount.
This gives you flexibility to discount only the add-on products or the complete Frequently Bought Together combination.
Add a Free Gift:
You can add extra value to the offer by including a free gift.
Click Add Gift and select the product you want customers to receive for free with the Frequently Bought Together offer.
Free gifts count toward the campaign’s total product limit, and you can include up to 2 free gifts in a campaign.
Configure Advanced Settings
The Advanced Settings section lets you control where the Frequently Bought Together offer appears and how the campaign behaves.
Choose the Target Page:
Use Page Selection to decide where customers will see the offer. You can display the campaign on the Product Page, Cart Page, Checkout Page, or Thank You Page.
You can also click Change Type to switch between the available Frequently Bought Together layouts.
Additional Campaign Settings:
- Disable Coupon When Offer on Cart to prevent customers from combining coupon codes with the offer.
- Calculate Discount from Regular Price to calculate the campaign discount from the product’s regular price.
- Free Shipping to offer free shipping when customers purchase through the campaign.
- Countdown Timer to add a time-based message and create urgency around the offer.